‘Asura’: Fate of China’s Biggest Flop Remains a Mystery
Two weeks after it became the most expensive flop in Chinese history, the fate of fantasy film “Asura” remains unclear, with one of its stars telling Variety that he has no knowledge of any re-release plans, despite the producers’ pledge to relaunch the film.
The fantasy epic reportedly cost $115 million to make and was helmed by first-time director Zhang Peng, a well-known stunt performer and coordinator (“Wonder Woman,” “Twilight” saga). The producers, including Alibaba Pictures, yanked “Asura” from theaters July 15 after just three days, during which the film limped to a measly $7 million at the box office.
Although they promised to re-release the film, presumably after tinkering with it, the producers have given no further word of their plans. One executive involved with the production told Variety that “the decision lies in the hands of the investors.”